FOR COACHES, THOUGHT LEADERS, AND EDUCATORS
Create The Lead
Magnet That Brings
You Clients
A simple step-by-step walkthrough to build your first, or next, high-converting lead magnet without over-thinking it
"This is beyond helpful. I would have spent hours on that. You saved me so much time."
— Abbey Page —
Is MVE for you?
You'll get the most out of Minimum Viable Email List if any of the following are true:
- You're a coach, thought leader, or educator whose clients have always come through sheer manual effort and you know that isn't a strategy you can scale.
- You've started a lead magnet two or three times. Had the cover designed. Maybe drafted a PDF. But never truly launched anything.
- You've grown your audience on social media but people keep scrolling past without ever taking the next step. And you want a way to turn followers into subscribers, and subscribers into clients.
- You've spent money on funnels, courses, or done-for-you services that produce beautiful looking opt-in pages but zero actual paying customers.
- You're ridiculously good at what you do but you struggle to promote yourself properly online. And you want a simple system for telling the truth about what you do without becoming someone you'd unfollow.
What's inside MVE?
Freebies That Actually Fit Your Money Making Offer — How to pick a lead magnet your audience actually wants instead of one you think they need. (This is where most lead magnets fail — solving the wrong problem.)
The "Minimum Viable" Lead Magnet Test — A simple filter that tells you whether to ship what you have or keep building. (It's almost always ship.)
Premium AI Cover Designs — How to create a clean, trust-building visuals using AI.
The "Proof Meets Promise" Headline Formula — How to write a headline that speaks directly your ideal clients, so the people who opt in are the one's who'd actually hire you.
The Simple Lead Magnet Delivery System — How to set up one welcome sequence that works for every lead magnet you build, so you can test new freebies without rewriting new emails every time.
Truly Memorable Welcome Emails — The welcome email I use to encourage replies within 24 hours, and to turn those replies into discovery calls.
Three Proven Traffic Strategies — Three ways to fill your email list with the right people, now: a simple Meta ad anyone can set up in an afternoon, a Threads post that turns followers into subscribers organically, and an Instagram shortcut that captures emails from comments automatically, even when you're not online.
Why should you listen to me?
Hey, I'm Kevin Hood.
The only reason you should listen to me is so that you can decide for yourself whether or not you should actually listen to me. And if you're still on the fence, hopefully this will help you decide.
I used to own and operate a carpentry and construction business here in the city of Detroit.
But I realized that work wasn't for me, and knew I wanted to build something more creatively fulfilling online. So, in 2019 I started building and selling my own digital offers. It felt easy at first, but then I realized marketing was actually really hard.
Since then, I've become obsessed with it.
In that time I've helped multiple 6- and 7-figure coaching brands build marketing systems that feel good as well as sell. This guide reveals the same system I've used with them, and the same one I'm using to grow my own business too.
Now I'm making it available to you.
What are people saying about MVE?
Justin David Carl
"This is amazing. You should be charging real money for this."
Danielle Mitchell
"Phenomenal service."
Leasha Ebemeier
"Before I had no idea how to put all of this together into a lead magnet, but the way you just laid it all out is super clear."
Abbey Page
"Wow, I just got my first 92 email subscribers. Insane. I was telling my boyfriend all weekend, how I couldn't wait to tell you about this on Monday."
Why is MVE free?
Every week I hear the same questions from coaches, consultants, practitioners, and educators that are trying to build their email list.
I used to answer them one at a time. But this guide lets me answer them all at once. That way I can spend more time with clients on deeper problems.
The other reason is: I built this for people who want their marketing to feel good and still be effective. If that's you, I'd love you to give it a try. And if you like it, maybe you'll consider joining the community I'm building of like-minded people who are doing good work and want to market well.
So if you like what you've heard so far, grab a copy of Minimum Viable Email List and I'll see you on the inside.
— Kevin Hood